Evaluation

Evaluation


I feel my final pieces meet the needs of the brief in terms of visual communication. Google ask that the visual communication be aimed as anyone who uses the internet, i felt that this could be aimed at anyone from the age of 12 and up so I knew the packaging had to be easily understandable and very minimalist. I don't feel that the visual communication fails to meet the needs of the brief in any way as I have carefully followed Google's instructions of the do's and don'ts and also have made the packaging as simple as possible so that anyone of any age can understand it.


I think the strengths of my visual communication is how simple the design is. Anyone of any age will be able to gather what the product is and what is does. My final pieces do not fail in the visual communication as I believe my work could not get any simpler. The only way the audience can be miss understood about my packaging design is that weather or not the product is going to be sole, this is because the barcode is on the underneath of the product and isn't visible when its on display. I don't think my piece could be further developed as I have met Googles wants and stayed within their constraints.


I think my time keeping on this project was very good as I had a balance of chill-out time and work. My analysis of the brief clearly indicates what needs to be done and I have broken each question down into my own personal mini conclusion so that I have a greater understanding of the company. I found the research quite hard with Google as i could not find any adverts of posters of billboards, the only form of google advertising I found were those in commercials about product usage, I also found a packaging design for the Nexus Google Mobile. I drew conclusions from my research by saying what I could gain from them and what inspiration and ideas they gave me.


I used experimentation mostly in arranging type and placing it in places where I  felt it worked, experimenting lead me to get the best outcomes. Some areas in my research inspired me as it gave me an insight as to what kinds of outcomes I could get given that I had many constraints I had to work within, this inspired me to create something that was as good as that shown in my research. I found many areas challenging as Google didn't provide any imagery of logo's other than the plain Google logo. They also didn't prove any information on the product this meant that i had to find it myself which meant I had to spend more time.