Google products development

Google TV packaging

This is the base template of my Google TV packaging. I managed to find a vector image of the Google Tv logo as the brief of Google didn't provide any. I decided to have the Google logo and TV image quite large on the front cover but allowing enough white space to be visible. 

I then started to add information onto the back of the product, I found this information on googles site www.google.com/tv/ as again Google didn't provide any further information on the product. The information I gave are the 3 main key features of the product, the reason for this is that when someone picks up the product from a shelf the main reason of the product is given on the back page. I also colour co-ordinated the header of the type to make the information seem more important and makes the viewer more inclined to read it.

Here I was experimenting with the back cover and the placement of the information. I started to right align the information type and add some images that related to the information which were screenshot off of the Google site. These images compliment the colour of Googles Logo.

As I thought the images were to large and dominant and in my opinion cluttered the back page I made the images smaller and more together. I felt having the images smaller and more together and uncluttered the back page, the images still relate to the text as the colours used in the header of the information match those in the images.

Lastly I decided that I wanted to have an actual image of the product to give the user some insight as to what the layout of the product might look like. As Google didn't provide any imagery of any form this proved to be a difficult task, how I managed to get an image was to go onto Google Tv's site and there I screen shot an image which I then placed onto my packaging.

Google Chrome packaging

This is the base template of my Google Chrome packaging. I managed to find a vector image of the Google Chrome logo as the brief of Google didn't provide any. I decided to have the Google logo and Chrome image quite large on the front cover but allowing enough white space to be visible. 

I then started to add information onto the back of the product, I found this information on googles site www.google.com/chrome/ as again Google didn't provide any further information on the product. The information I gave are the 3 main key features of the product, the reason for this is that when someone picks up the product from a shelf the main reason of the product is given on the back page. I also colour co-ordinated the header of the type to make the information seem more important and makes the viewer more inclined to read it.

Lastly I decided that I wanted to have an actual image of the product to give the user some insight as to what the layout of the product might look like. As Google didn't provide any imagery of any form this proved to be a difficult task, how I managed to get an image was to go onto Google Chromes site and there I screen shot an image which I then placed onto my packaging.

Google Maps packaging

This is the base template of my Google Maps packaging. I managed to find a vector image of the Google Tv logo as the brief of Google didn't provide any. I decided to have the Google logo and TV image quite large on the front cover but allowing enough white space to be visible. 

Here I began to experiment with the back of the packaging. As Google want their packaging to be very spacious I thought having the text to close to the edges of the packaging wasn't relevant and made the back cover look too cluttered. I found some images that went with the product to give the user some visual understanding what the product does, these were found of the google maps site and placed into this document. This was the starting base for the design of the back cover so I had to further develop it.

I found that Google maps did not really have a standard logo, there were a few various different images they used along with Google maps. One of the images was the simple Google pointer which was shown above, another image was this one shown above which is also known as the Google Maps app symbol, I was unable to use this image as there wasn't one with a high enough resolution .

I ended up creating my own interpretation of the Google maps image. I done this by screen shooting an image using Google Maps then in photoshop chose a selected area using a circle marquee tool and then placed the image into the Illustrator document. Lastly I decided that I wanted to have an actual image of the product to give the user some insight as to what the layout of the product might look like. As Google didn't provide any imagery of any form this proved to be a difficult task, how I managed to get an image was to go onto Google Maps site and there I screen shot an image which I then placed onto my packaging.

Google Earth packaging

Google Earth logo that I created in Illustrator.

To create the Google earth logo I traced over another Google earth logo which was pixelated. I firstly created the blue circle using the shapes tool, then using the pen tool I traced over the white waves and placed them accordingly over the blue circle. To make sure the waves were placed on top of the blue circle using the arrange tool I brought the waves to the front using the panel shown above.

This is the base template of my Google Earth packaging. I had to create the Google Earth logo as the brief of Google didn't provide any. I decided to have the Google logo and Earth image quite large on the front cover but allowing enough white space to be visible. 

I then started to add information onto the back of the product, I found this information on googles site www.google.com/Earth as again Google didn't provide any further information on the product. The information I gave are the 3 main key features of the product, the reason for this is that when someone picks up the product from a shelf the main reason of the product is given on the back page. I also colour co-ordinated the header of the type to make the information seem more important and makes the viewer more inclined to read it.

I decided that I wanted to have an actual image of the product to give the user some insight as to what the layout of the product might look like. As Google didn't provide any imagery of any form this proved to be a difficult task, how I managed to get an image was to go onto Google Tv's site and there I screen shot an image which I then placed onto my packaging.

Conclusion

In conclusion to my work I think this idea works very well. Ive taken into consideration all that Google ask in the brief and have applied it in my work. One of the main points that the brief ask is that the products work together similar to that of the Adobe creative suite, I think I have achieved and each product packaging is very similar but isn't to cliche. As the target audience is very wide I have taken into consideration the style and placement of the packaging, I think anyone from the age of 12 and up will have a form of understanding what the product is, this is achieved without making the product look child-like in any way shape or form.